L'Oreal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo 350ml

Lock in your day 1 colour vibrancy for up to 100 days* with Vitamino Color Spectrum Professional Purple Tinted Shampoo by L'Oreal Professionnel.

Formulated with Ferulic Acid + Citric Acid, the system locks dyes in the hair fibre to protect all 5 of the colour dimensions**.

The creamy purple shampoo formula instantly neutralises undesired yellow undertones for blonde hair. Hair is cleansed & nourished.

To use: To be used from two weeks after the salon visit and alternate with Vitamino Color Spectrum non-tinted shampoo. Apply evenly on wet hair. Emulsify. Leave on time depending on the tone and desired degree of neutralization (from 2 to 5min). Check that all reflections have been neutralized. Rinse thoroughly until all dyes disappeared.

Proven efficacy on the 5 dimensions** for ultimate coloured hair protection:
- Shine: High Glass shine
- Vibrancy: Rich, vibrant colours
- Contrast: Optimal perception between multiple shades
- Tone: Helps neutralise unwanted reflects
- Brightness: Levels of brightness and darkness are well-preserved

Welcome to the world of L'Oreal Professionnel

Since the invention of hair colour more than 110 years ago, L'Oréal Professionnel has pushed the boundaries of science & technology through their obsession with innovation, tech & safety for stylists and women. Now introducing the Vitamino Colour spectrum to provide the ultimate colour protection.

*Instrumental test after 49 washes using the full Vitamino Color Spectrum routine

**Instrumental test after continued use of the full Vitamino Color Spectrum routine